Competitors Are Not The Enemy

[原文地址](https://medium.com/swlh/competitors-are-not-the-enemy-accbaa0fe5b1)

Competitors prove that there is a market for you to try and own.

• Bad Design Is the Enemy
• A Weak Product Is The Enemy
• Bad Cashflow Is The Enemy
• Small Margins Are The Enemy
• Customer Churn Is The Enemy
• Distractions Are The Enemy
• Weak Strategy Is The Enemy
• Bad Execution Is The Enemy
• Ignorance is the enemy

The market is always large enough for many players to stake a decent claim and build a valuable business.

You are not playing a zero sum game.