Atlassian $5.5b user onboarding magic

[原文链接](http://www.appcues.com/blog/atlassian-5-billion-dollar-user-onboarding-magic/)

先看看这个公司的表现

> While the median SaaS company spends between 50-100% of their annual revenue of sales and marketing, Atlassian has spent between 12 and 21% of their revenue on customer acquisition in the last three years. These metrics simply unheard of.

> Atlassian spends aggressively in research and development, investing more than 40% of revenues of late into improving their products, optimizing the funnels which fuels the growth [its business model].

> Atlassian has grown to $320M in annual revenue with virtually no sales team. Damn.

在过去三年内只使用了12-21%的收入用于客户买入,而其他中型SaaS的公司这个比例则在50-100%. 同时投入超过40%的收入用于开发和改进自己的产品。现在收入规模是每年$320M。

然后公司的几个主打产品

产品方面设计优点

`产品简单并且容易上手` 就是onboarding magic


虽然这家公司做的产品不错,但是股价却不怎么样。我在这只股上亏损了将近$4k.

atlassian-stock-price.png

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